A look at how targeted Google Ads strategy has driven measurable growth across different industries — from immigration consultancy to healthcare, education, gold buying, IT services and building materials.
High click volume from broad visa-related keywords, but very few enquiries converted into booked consultations.
Keywords mixed DIY visa searchers with genuine consultation-seekers, with no split by visa type, destination country, or call tracking in place.
Restructure campaigns by visa category and destination country, add high-intent modifiers like "consultant" and "eligibility check," exclude free-info searches, and route calls through tracked numbers.
A higher share of genuine consultation enquiries and less spend wasted on DIY information seekers.
Ad spend was spread thin across many departments with no clear view of which specialities were driving real appointments.
A single generic campaign covered every department, with no department-level conversion tracking and one shared enquiry form for all specialities.
Build department-specific campaigns (cardiology, orthopaedics, and more), create dedicated landing pages per speciality, and set up call and form tracking split by department.
Clearer visibility into which specialities generate appointments and better budget allocation toward highest-demand departments.
Enquiries were coming in, but many were from people looking for salon services rather than course enrolment.
Broad match keywords pulled in searches for parlours and salons instead of course-seekers, and ad copy didn't specify course names or fees.
Tighten keyword match types around course-specific terms, rewrite ad copy to state course names, duration, and fee range upfront, and add a course-selection step before the enquiry form.
Better-qualified enrolment enquiries and less time spent on calls that don't match the courses offered.
Ads were generating clicks mostly from people checking gold rates rather than people wanting to sell.
Rate-checking keywords like "gold rate today" were mixed with sell-intent keywords like "sell gold," inflating clicks without walk-ins.
Separate rate-checking keywords from sell-intent keywords, lead with location and call extensions, and state today's buying rate directly in the ad copy to pre-qualify clicks.
Higher-intent clicks from people ready to sell, with a clearer path to store visits and calls.
The campaign attracted a wide mix of intent, from people wanting DIY fixes to people wanting a technician on-site, without telling them apart.
Informational keywords like "how to fix laptop screen" sat in the same ad groups as transactional ones like "laptop repair near me," diluting relevance.
Separate informational searches from local repair-intent searches, focus budget on "near me" and same-day service keywords, and add location and call extensions for immediate contact.
More calls and walk-ins from people actively needing a repair, with less spend wasted on how-to searchers.
The campaign targeted a mix of homeowners and contractors/dealers, with no way to tell bulk B2B orders apart from small retail questions.
Generic keywords like "tile adhesive" attracted both audiences equally, with no separate messaging for bulk dealer enquiries versus homeowner projects.
Split campaigns by audience (contractor/dealer bulk-order keywords vs. homeowner project keywords), tailor ad copy and landing pages to each, and add a quantity/purpose question early in the enquiry form.
A clearer split between bulk B2B leads and retail enquiries, helping the sales team prioritise higher-value orders.